My father had a simple but troublesome problem. 

A new project at work had him coming home late at night. He’d quietly sneak in the front door, reach to hang up his coat and step on ‘the board’.

The results of stepping on ‘the board’ were immediate and distressing. 

‘The board’ would squeak waking our dog Max. Max would start to bark waking my baby sister. My sister’s cries would awaken my mother who was NOT amused!

Now, my dad was a pretty handy guy and he had tried to fix ‘the board’ several times without success.

But my mother had had enough. The next night my father walked in to find one of our neighbours, Dave, a retired Master Carpenter on his hands and knees in our hallway. 

Dad had a small smile on his face. I don’t think he thought Dave could fix ‘the board’.

Dave took a nail from his pocket, picked up his hammer, positioned the nail and with 2 strokes of the hammer drove it home. Dave got up and invited my Dad to try it out. Dad walked up and down the hallway and try as he might, he couldn’t make ‘the board’ squeak.

Mom smiled. Dad smiled too, until he asked Dave, “How much do I owe you?”

Dave replied, “Fifty-one bucks.”

Dad’s smile vanished. “Uh, could you explain that price . . .?”

“Sure”, Dave said with a grin, “A dollar for the nail and Fifty bucks for knowing where to put it.”

If you’re wondering what this crazy story about a squeaky board and a Master Carpenter has to do with your email marketing . . .

Just this:

When it comes to profitable email marketing, I’m the Master Carpenter 

StoryMails Get Opened
StoryMails Get Read
You Make Money

PS: To see how I do that, click StoryMails – How They Work