StoryMails

This is a simple, story based email for a health and wellness spa. No hard sell. Just a ‘word picture’ that most people can relate to and appreciate.

Subject: One of my favorite things is… a fluffy robe.

One of my favorite things in the world, is a fluffy robe. Not the thin, scratchy kind you get at cheap hotels. They feel like you’re wearing a giant paper towel.

I mean the “real deal” — a robe so soft and plush you feel like you’re wrapped in a hug from a cloud. It’s the kind of robe that makes you cancel plans, just so you can wear it a little longer.

Here’s the thing about robes: They’re not just about comfort. They’re about mindset. The second you put one on, you’ve declared, “I am officially off duty. The world can wait.” It’s like a superhero cape, but for relaxation.

And that’s exactly what we offer at [spa name]. From the moment you slip into one of our robes, you’ll feel your stress start to melt away. Add in a massage, a facial, or a soothing body wrap, and suddenly you’re not just relaxed — you’re “reborn”.

So, come on in, grab a robe, and let us remind you what it feels like to truly unwind.

Call us today at 123-456-7890. Your robe awaits!

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This second StoryMail is also for a spa but it features a well known person and a surprising fact. Would you rather read this or a flyer?

Subject: Benjamin Franklin’s Secret to Genius (No Nudity Required)

Did you know Benjamin Franklin had a quirky morning ritual? Every day, he’d sit naked by an open window for an hour, letting the fresh air “bathe” him. He called it his daily “air bath,” and he swore it helped him clear his mind and refresh his body.

Think about it: this is the man who discovered electricity, invented bifocals, and helped draft the Declaration of Independence. If anyone knew a thing or two about keeping sharp, it was Franklin.

Now, I’m not suggesting you adopt his exact routine — your neighbors might have “questions”. But Franklin was onto something profound: taking care of yourself isn’t a luxury—it’s the foundation of success, creativity, and brilliance.

At our [spa name], we’ve reinvented the art of self-care for the modern world. No chilly windows or bare-all moments here — just deeply relaxing massages, rejuvenating facials, and luxurious treatments designed to recharge your body and mind.

So, what’s your next big idea? Whether it’s closing a deal, conquering a project, or simply enjoying life, you’ll need to show up as your best self. That starts with giving yourself the care you deserve.

Now’s your chance to channel your inner genius — without the drafty windows. Book your appointment today, and let’s help you feel unstoppable.

Because if Franklin could carve out time for self-care in the 1700s, surely you can, too. After all, self-care isn’t just timeless — it’s genius.

Call 123-456-7890 to book your appointment.

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This last one is for a retail Menswear store. I think you’ll like it.

Subject: The Big Nude… Suit?  

Ever feel like your clothes are holding you back? Norwegian Cruise Line and Bare Necessities (yes, that’s their real name} have taken that idea to the extreme with “The Big Nude Boat Cruise”. It’s an 11-day, 2,300-passenger voyage where the dress code is, well… optional.  

But before you start imagining bare backsides on leather deck chairs, rest assured—there’s a strict no-bare-butt-on-seats policy. Also, excessive “genital jewelry” is a no-go (which really makes you wonder… what’s considered excessive?).  

This floating freedom festival sets sail from Miami in February 2025. Cabin prices start at $2,000, but if you’ve got an extra $33,155 lying around, you can snag a three-bedroom ‘garden villa’ and truly live the dream — just, you know, without pants.

The Norwegian Pearl boasts 16 dining options, 14 bars and lounges, a casino, and a spa. And while dining rooms require “actual clothing”, the self-serve buffet is ‘All-You-Can-Eat’ and ‘All-You-Can-See’.  

According to organizers, the first day is always a bit of a shock for the crew. But after that? Smooth sailing.  

Now, while some folks prefer to roam the Caribbean in their birthday suit, others appreciate “a little something” between themselves and the elements. That’s where we come in. Whether you’re looking for the perfect linen shirt for a breezy getaway or a blazer that commands attention (for all the right reasons), we’ve got you covered. Literally.  

Swing by [Men’s Retailer Name]—because style matters, even when you’re not on a clothing-optional cruise.

Stop into the store or check out our new Spring Items online.

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I hope this gives you a better idea of how StoryMails  will work for your business.

Questions, comments or thoughts, Go Here.
Want to connect directly? I’m available here jim@storymails.com