Relationships Matter

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Women who seek to be equal with men, lack ambition.
Timothy Leary

In the same way, marketers who seek to make a sale also lack ambition. Only the worst marketers would rather make a sale at the expense of building a relationship.

And to anyone reading this thinking, “You can’t build relationships on the internet!”, you are sadly mistaken. If the guy below can build relationships with lions surely you can build a relationship with clients on the internet.

Compassion story: British Alex Larenty lives on an animal reserve in South Africa and spends his days giving massages to lions. One day, he discovered that every time he applied cream to a lion to cure an infection in his legs, the lion shudder and seemed to smile. Since then, he massages every lion in the park daily. Thanks to the cuddles, he created such a bond that just by seeing him come, lions lay down, start stretching their legs and smile. With love and respect, all relationships are possible!

relationship building

The late DDB adman Bob Levinson said, “When advertising ignores people, people ignore advertising.” 

If you want to see how Storymails builds relationships for our clients and how we can do the same for you, go to Relationships.