Women who seek to be equal with men, lack ambition.Timothy Leary In the same way, marketers who seek to make a sale also lack ambition. Only the worst marketers would rather make a sale at the expense of building a relationship. And to anyone reading this thinking, “You can’t build relationships on the internet!”, you are… Continue reading →

Did you ever ask someone to imagine their perfect job? I’ve done this many times myself and what happens next is often a litany of all the wonderful things that that person could see himself doing. All the money that they’d make, all the free time they would have, all the wonderful places they would… Continue reading →

The emails that make money are the ones people actually love to open and read. And if you want yours opened, read, and making you money, you’d better write good, entertaining ones. Me, I’ll read if the writing is riveting and original. Human. Personable. With a distinct voice and POV. Give me YOU. And don’t… Continue reading →

Please Note: This post was shamelessly taken word for word from the Inbox Hackers Email Newsletter. This is not something I would normally do but it’s so well written and the information is so valuable, I couldn’t resist. To get some of the best and most current Email Marketing Information I strongly suggest you sig… Continue reading →

What you are about to read is a newsletter from Jon Davids. It is a classic example of a StoryMail used in the Internet Marketing niche. It begins with an attention grabbing headline (movie star’s name + ‘Secret’), tells an entertaining story and ends with a simple PS to advertise his services. How successful has… Continue reading →

Pay attention now, the Story’s About to Begin . . . Charlie Sheen famously said: “I don’t pay hookers to come over to my house, I pay them to leave!” Now, it’s possible that Charlie was on some kind of drug when he uttered those words but he was trying to make a point. Allow… Continue reading →

NOBODY WANTS TO READ YOUR SHIT (I love this. It’s an excerpt from a book of the same name by Steven Pressfield. He says it’s the most important lesson he ever learned, and he learned it when he worked in advertising.) “The first thing you learn in advertising is that no one wants to read… Continue reading →

In 1985, Steve Jobs the co-founder and visionary of Apple Computer was unceremoniously fired by Apple’s board. Fast forward 11 years. Apple is in serious trouble. The stock price was dropping daily. Bad decisions were being exposed. Something had to be done ASAP. Apple’s board of directors fired the CEO and welcomed back the prodigal… Continue reading →