Please Note: This post was shamelessly taken word for word from the Inbox Hackers Email Newsletter. This is not something I would normally do but it’s so well written and the information is so valuable, I couldn’t resist. To get some of the best and most current Email Marketing Information I strongly suggest you sig up for the Inbpx Hacking Newsletter. It’s Free and you can join here!
- Triggered emails can boost revenue by up to 10x
- Global email volume expected to rise by 15%
- Click rates fell to 1.8% in latest Validity data
Two steps forward and one step back with those stats, huh? Not if you lean into triggered emails. Another tactic, too, that could help your email strategy is letting your subscribers hit snooze…
Snooze Reduces Unsubscribes by About 80%
That factoid comes via Oracle. Now. Is it hard to swallow this tactic? Yep. But just like unsubscribes aren’t the end of the world and are way better than SPAM reports, give people what they want. Sometimes what they want is a little break (especially during busy times of the year).
And if you’ve not instituted 1-click unsubscribes, get to it because…
“Bulk senders have until June 1 to implement one-click unsubscribe on the Google front in all of your commercial and promotional messages.” ~The Googsters
What about revenue increases besides utilizing triggered emails?
New Email Marketing Revenue Prediction
The Validity folk say email revenue is headed upward. Expected to rise from 12.9 cents per email to 17 cents by 2026. I’ll let you “mathers” figure out the percentage leap there, but earning an extra nickel per email sent is nothing to sneeze at.
Especially with trust in social media dropping, online ad fraud being exposed, and Google getting embarrassed or upstaged on a weekly basis (mostly by Sam Altman) – email has the cleanest reputation around!
That said, up to 85% of email is reportedly SPAM. Hence all the recent changes from Gmail and Yahoo Mail.
No need to toss out the baby with the SPAM-flavored bath water though.
Just avoid threats to your email deliverability:
#1 Be recognizable in the inbox (still the top reason an email gets opened).
#2 Triggered welcome emails must be sent immediately following subscriber sign-up (or they’ll forget signing up).
#3 Send more campaigns to engaged users. Send less to unengaged peeps – break up if need be, y’all had some good times🫠.
It goes without saying – I’ll say it anyway – deliver good stuff to your readers. If that means listening to email marketing podcasts and sifting through 9 reports when you’d rather be hiking, so be it😉.
Seriously, the Email After Hours folks do a good job, so check their podcast out.
Thanks again to the folks at Inbox Hackers. Get their excellent newsletter here!