StoryMails

This is a simple, story based email for a health and wellness spa. No hard sell. Just a ‘word picture’ that most people can relate to and appreciate.

Subject: What an amazing skill

My cousin John has the most amazing skill. He never forgets someone’s name.

He can meet you once at a backyard barbecue, bump into you three years later at the grocery store, and boom, your name rolls right off his tongue. No hesitation. No awkward “Hey…you…” stutter.

The last time I saw it happen, I thought of you, [First Name].

Because let’s be honest — being remembered feels good. Like you really matter. Like you’re not just another face in the crowd.

That’s exactly what we try to do here at [your spa name]. Not just remember your name, but remember how you like your tea before a facial…which products calm your skin…or how warm you prefer the massage table.

It’s those little touches that turn an appointment into an experience. And it’s why so many of our clients tell us they feel more like friends than customers.

So whenever you’re ready for some self-care, know we’ll have everything ready. Just the way you like it.

See you soon,
[Your Name]

PS: [This is where you can add a simple call to action to highlight a deal or special event.]

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This second StoryMail is also for a spa but it features a well known person and a surprising fact. Would you rather read this or a flyer?

Subject: Benjamin Franklin’s Secret to Genius (No Nudity Required)

Did you know Benjamin Franklin had a quirky morning ritual? Every day, he’d sit naked by an open window for an hour, letting the fresh air “bathe” him. He called it his daily “air bath,” and he swore it helped him clear his mind and refresh his body.

Think about it: this is the man who discovered electricity, invented bifocals, and helped draft the Declaration of Independence. If anyone knew a thing or two about keeping sharp, it was Franklin.

Now, I’m not suggesting you adopt his exact routine — your neighbors might have “questions”. But Franklin was onto something profound: taking care of yourself isn’t a luxury—it’s the foundation of success, creativity, and brilliance.

At our [spa name], we’ve reinvented the art of self-care for the modern world. No chilly windows or “naked for the neighbors” moments here — just deeply relaxing massages, rejuvenating facials, and luxurious treatments designed to recharge your body and mind.

So, what’s your next big idea? Whether it’s closing a deal, conquering a project, or simply enjoying life, you’ll need to show up as your best self. That starts with giving yourself the care you deserve.

Now’s your chance to channel your inner genius — without the drafty windows. Book your appointment today, and let’s help you feel unstoppable.

Because if Franklin could carve out time for self-care in the 1700s, surely you can, too. After all, self-care isn’t just timeless. It’s genius.

Cheers,
[Your Name]

PS: Call 123-456-7890 to book your self-care today.

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This last one is for a retail Menswear store. I think you’ll like it.

Subject: The Big Nude… Suit?  

Ever feel like your clothes are holding you back? Norwegian Cruise Line and Bare Necessities (yes, that’s their real name} have taken that idea to the extreme with “The Big Nude Boat Cruise”. It’s an 11-day, 2,300-passenger voyage where the dress code is, well… optional.  

But before you start imagining bare backsides on leather deck chairs, rest assured—there’s a strict no-bare-butt-on-seats policy. Also, excessive “genital jewelry” is a no-go (which really makes you wonder… what’s considered excessive?).  

This floating freedom festival sets sail from Miami in February 2025. Cabin prices start at $2,000, but if you’ve got an extra $33,155 lying around, you can snag a three-bedroom ‘garden villa’ and truly live the dream — just, you know, without pants.

The Norwegian Pearl boasts 16 dining options, 14 bars and lounges, a casino, and a spa. And while dining rooms require “actual clothing”, the self-serve buffet is ‘All-You-Can-Eat’ and ‘All-You-Can-See’.  

According to organizers, the first day is always a bit of a shock for the crew. But after that? Smooth sailing.  

Now, while some folks prefer to roam the Caribbean in their birthday suit, others appreciate “a little something” between themselves and the elements. That’s where we come in. Whether you’re looking for the perfect linen shirt for a breezy getaway or a blazer that commands attention (for all the right reasons), we’ve got you covered. Literally.  

Swing by [Men’s Retailer Name] — because style matters, even when you’re not on a clothing-optional cruise.

Stop into the store or check out our new Spring Items online.

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I hope this gives you a better idea of how StoryMails  will work for your business.

Questions, comments or thoughts?
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