StoryMails

My Job? It’s Mostly Fluff. And That’s a Good Thing.  

The emails I write? Pure fluff.  

Not the sticky, marshmallow kind — though that would be fun. More like the kind that makes people smile, chuckle, and actually want to read.  

Some call them odd. Weird. Strange.  

Fine by me. I just call them entertaining.  

But here’s the wild part… They sell like crazy.  And,

they all follow 1 guiding principle:

“Find something good to say.
Say it well. Say it often.”
– Jim Rohn

The Accidental Discovery That Changed Everything  

I never planned on writing emails for a living.

It started when a consulting client said,  

“Hey, my buddy Pete’s about to go belly-up. Can you help?”

Pete ran a car detailing shop.  

Covid19 hit. I’m sure you remember.  

Nobody needed a shiny car.  

Pete had no budget. Just an old, forgotten email list.

I fired off some promo emails.  

They flopped so hard I was truly embarrassed . . .

Then Pete tells me a story:  

A guy was desperate to sell his car. No takers.  

Pete detailed it for him. They snapped some new pics.  

Sold it for **$900 over** asking.

“Light bulb” moment for me!

That story became our next email.  

Clients ate it up like free samples at Costco.

The phone rang.  First time in weeks.

Appointments booked.

More email stories.  

Pete’s business? Alive and kicking.

And that’s how I learned:  

Stories sell. Spammy ads stink.

Here’s the thing – People Hate Ads   

Think about it — how far will you go to “avoid” ads?  

     – Netflix? Ad-free.  
     – Ad-blockers? Installed.
     – Your finger hovering over the YouTube ‘Skip Ads’ button at exactly 5 seconds? Automatic.  

So if you’re sending boring promotions and expecting people to care, you might as well be yelling into the void.  

Eventually I began to tell stories for more clients. Fun stories. Engaging stories. The kind that people actually wanted to read.  

And it worked. 

Who doesn’t love a good story?  

Turns out when you send emails people want to read, good things happen:  

✅ Higher open rates  

✅ More clicks  

✅ Fewer unsubscribes  

✅ No spam folder purgatory  

✅ More sales, repeat customers, and higher lifetime value 

And if that’s not enough for you, they also

     • deepen relationships
     • keep you top of mind
     • establish authority
     • build trust

It’s worked for every client I’ve had — including Pete, who’s “definitely” not struggling anymore.  

So, I have to ask, 

“Do you ‘love’ getting ads, flyers, and ‘hot deals’ clogging up your Inbox?”  

If YES — hey, no hard feelings. But we’re probably not a good fit.  
If NO — and you’d rather send emails that people actually read (and buy from)… let’s talk.  

Your choice is not complex. You can keep doing what you’re doing and watch your Open Rates continue to fall OR step up to StoryMails and watch your List Grow, your Open Rate Rise and your Sales Soar.

See some samples  here. Maybe I can help:  

Talk soon,  
Jim  
Chief Scribbler

PS: Don’t think this will work for you? You’re still reading, aren’t you?
PPS: Please know, my client roster is almost full. (need time with my grandkids!)

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