First of all, a big ‘Thanks’ to you for reading the story about Grandpa John and his little ‘secret’. You’ve now seen first hand how StoryMails work. I use stories to entertain the reader, leading them to the PS which is a Call To Action (CTA). From there they Click the link taking them to your site so you can make the sale.

Before I get to any of the “secrets”, you need to know what happens when people go to their Inbox. People usually have 1 of 3 reactions when opening an email.

The first is ‘WOW’ or what I call the Unicorn Email. It’s very rare. Like a Unicorn.

The second is the ‘Oh Damn, I’m being sold to again . . . “ email. That’s the reaction you get from constantly sending Flyers and Sales Promos. It’s why your Open Rates are low and your Unsubscribe Rates are high.

The third is the “That’s cool, that’s fun, I like it” email. This is what I aim for with StoryMails. If I can entertain your clients and consistently elevate their mood, soon they’ll be thinking about what a great guy you are! Get it?

StoryMails are designed to entertain. They are never the same and they are never boring. The goal is simply to give your clients a small “oasis of joy” in an increasingly chaotic and stress filled world. By making them fun every time, your subscribers are going to want to open your emails again the next time, They’ll keep opening them to see what you’re up to. Soon they’ll associate those good feelings with you and your company.

Now, I know at the end of the Grandpa John story I promised you some Email Marketing Secrets. Here you go:

First, People HATE advertising. It’s why millions pay Netflix. It’s why Gmail has both SPAM and Promotions Folders. It’s why your finger hovers over the ‘Skip Ad’ button on YouTube videos, it’s why you have an ‘Ad Blocker’ and it’s why people don’t open your emails.

Second, People LOVE stories. If you know anything about your great grandparents, someone told you a story. Every treasured novel you’ve ever read and all of the great TV shows and Movies you’ve seen were stories. And yes, the gossip you hear in the lunchroom at work, is ALL stories. (some of them may even be true!)

Third, and most importantly, you need to mail stuff that,

 People Want to Read!

When you mail stuff people want to read, GOOD things happen!
   * Open Rates soar.
   * Delivery problems disappear.
   * Clients read and like your emails.
   * Spam and Promotional folders cease to be a problem.
   * Conversion rates go up.
   * Sales skyrocket and
   * Your competitors become irrelevant!

When your name pops up in your subscribers’ inboxes, do they think, “What crap are these guys trying to sell me now?” Or do they light up with a, “What cool thing has he got today?”

Once again, the goal is caveman simple: Be someone people want to hear from!

Now, just in case you’re more confused than a Kardashian on Fathers Day, I’ll make it easy for you. StoryMails are exactly what people want to read.

If you’re sending  emails containing tiny, fuzzy photos, and salesy promos like, “Don’t forget to check out our new collection!!” – you’re doing what I call ‘Flyering’. ‘Flyering’ is a chorus of “50% off everything!” They come from a hundred different companies – just like yours.They land with all the excitement of a soggy paper towel. They get deleted without a second thought.

But then comes an email that says, “You won’t believe the weird thing that happened to me yesterday…” It’s like watching a movie trailer that grabs you and won’t let go. This is not just an email; it’s a breath of fresh air, a personal message that feels like it’s written just for you.

Your ‘flyers’ are mind-numbing noise; StoryMails are a must-read masterpiece. OK, masterpiece is a bit of a strong word, even for me. But seriously,

if you can’t get your subscribers to open your emails . . .
they’re never going to give you their money.

Stop emailing promos and flyers that people don’t want to read, Start sending stories they do want to read.

StoryMails are never ‘salesy’.

They are fun, sometimes thought provoking and always entertaining. There is never a sales pitch. At the end there is simply an opportunity to buy. Easy. Enjoyable. No pressure.

My StoryMails are 4 for $300 and right now there is a deal to be had . . . if there is an open spot. The process is simple, like my cousin Phil. But unlike Phil, it works.

Every month you’ll get 4 StoryMails. You simply copy and paste them into your email software and add a PS linking back to whatever you want to sell.

Easy. Simple. Effective.

The choice is not complex. You can keep doing what you’re doing and get the same results you’ve been getting OR step up to StoryMails and watch your list grow, your open rate rise and your sales soar.

It’s your call.

Jim
Chief Scribbler

PS: Image made by my grandkids. Far too much hair . . .

PPS: About now, you may be thinking, “This is too simple. My clients are too sophisticated for this to work.” And you could be right.
But, look where you are . . . First there was the ‘Grampa John’ story, followed by some Inbox information, the 3 email ‘secrets’, some information about how StoryMails work and here you are, still reading.  Hmmmm . . .