StoryMails

My Job? It’s Mostly Fluff. And That’s a Good Thing.  

The emails I write? Pure fluff.  

Not the sticky, marshmallow kind — though that would be fun. More like the kind that makes people smile, chuckle, and actually want to read.  

Some call them odd. Weird. Strange.  

Fine by me. I just call them entertaining.  

But here’s the wild part… They sell like crazy.  

The Accidental Discovery That Changed Everything  

Back before the world turned upside down (hello, Covid shutdowns), I was trying to save a young guy’s auto detailing business.  

No foot traffic. No ads running. No budget.  

All we had? An email list.  

So I started writing. Yep, I wrote those boring “50% OFF TODAY ONLY!” promotions. And they BOMBED!  

Why?

Because – People Hate Ads   

Think about it — how far will you go to “avoid” ads?  

     – Netflix? Ad-free.  
     – Satellite radio? Ad-free.  
     – Ad-blockers? Installed.
     – Your finger hovering over the YouTube ‘Skip Ads’ button in exactly 5 seconds? Automatic.  

So if you’re sending boring promotions and expecting people to care, you might as well be yelling into the void.  

It took a while for that to sink in. (Some days I’m not too sharp) 

But eventually I began to tell stories. Fun ones. Engaging ones. The kind that people *actually wanted* to read.  

And it worked. 

Who doesn’t love a good story?  

And when you send emails people want to read, good things happens:  

✅ Higher open rates  

✅ More clicks  

✅ Fewer unsubscribes  

✅ No spam folder purgatory  

✅ More sales, repeat customers, and higher lifetime value 

And if that’s not enough for you, they also

     • deepen relationships
     • keep you top of mind
     • establish authority
     • build trust

It’s worked for every client I’ve had — including my car detailing guy, who’s “definitely” not struggling anymore.  

So, I have to ask, 

“Do you ‘love’ getting ads, flyers, and ‘hot deals’ clogging up your Inbox?”  

If YES — hey, no hard feelings. But we’re probably not a good fit.  
If NO — and you’d rather send emails that people actually read (and buy from)… let’s talk.  

Your choice is not complex. You can keep doing what you’re doing and watch your Open Rates continue to fall OR step up to StoryMails and watch your list grow, your Open Rate rise and your sales soar.

See some samples  here  and tell me a bit about yourself. Maybe I can help:  

Talk soon,  
Jim  
Chief Scribbler

PS: Please know, my client roster is almost full. (need time with my grandkids!)

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