Subject line: Welcome to Pet Plate. Here’s 35% off!
Discount offers are a common practice in email marketing, serving as a dual incentive for users to first subscribe to the mailing list, and second, to perform an initial purchase. In this welcome email by pet food brand Pet Plate, the discount code is paired with the added value of introducing the company and its products.
From the quirky tone-of-voice (like attributing a customer testimonial to a dog’s dad) to photos of the company’s founder and pet, this email feels friendly, light and at eye-level. Supplementing this are the stylish use of vector art, typography and color palette, all of which enhance the fun-loving vibe.
